Gemplers + Adlantica

Meta Advertising

performance results

%

ROI

%

Lower Aquisition Cost

%

Higher Conversion Rate

performance results

%

ROI

%

Lower Aquisition Cost

%

Higher Conversion Rate

SUMMARY

Gemplers supplies America’s hardest working men and women with quality outdoor tools that get the job done. We met with their CMO and received a clear objective: attract new customers that place repeat orders, increase average order value, and grow new customer lifetime value.

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testimonial

“We loved working with Adlantica to manage our paid social media. They made it easy by helping us understand what worked well for our business and new things to try. We were very pleased with their timeliness and creativity for our ads and videos. Overall had a wonderful experience working with Adlantica.”

Lindsey Vrana

marketing manager
Gemplers

HOW WE ADDED VALUE TO GEMPLERS

audience testing

When we took over the ad account, we noticed that many high value audiences had not been tested. We quickly introduced audience tests, layering on bidding strategies, that increased purchase volume and order values. The new audiences averaged 23.68 ROAS within one month.

Campaign testing

We believe every campaign type plays a unique role in the overall account, and solely relying on one campaign type limits performance. We utilized multiple campaign types, including Advantage+ Shopping, large interest CBO campaigns, and Story and Reel-only campaigns, which are all great for finding new customers, growing audience size, and efficiently scaling ad spend.

creative testing

The power of great creatives cannot be understated. That’s why we constantly test new ads, even after we find a winner. We try everything, from founder videos, product differentiation graphics, and customer testimonials. Our best performing creative achieved 30.90 ROAS within one month and we were able to reproduce winning ads across multiple campaigns.

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Through our commitment to find the best audiences, campaign and bidding strategies, and creatives, we are happy to report that Gemplers’ realized 30% lower acquisition cost, 71% higher conversion rates, and 1,616% increase in ROI.

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