Understand your customers

Most businesses guess about consumers

Many business ventures go wrong because companies are not judging how consumers think, behave, and act. Without uncovering their conscious and unconscious motivations, businesses tend to spend money solving the wrong problems, creating the wrong products, speaking the wrong language, and remaining baffled by their customers’ behavior.

Go beyond lousy buyer personas

In order to constantly win new business, you need to know who your best customers are. This goes beyond flat cardboard personas that only offer basic demographics like age, marital status, and household income. Because then you’re always talking to your customers on a household level when you really need to be talking to them on an individual level.

The best brands are customer-driven

Meaningful buyer personas reveal what makes customers react, what they value, and why they choose one product over other similar products. When you understand the why behind their decisions, then you can connect with them on a very personal and powerful level. And you’ll finally experience the kind of lift you were expecting to see.

“Adlantica is top-notch when it comes to marketing. They start with the customer in mind and take time to understand who they’re targeting. They’re able to craft compelling messaging that hooks the customer into the brand and gives them reasons to believe. Their approach to marketing strategy is the way it’s supposed to be done. Adlantica is a rare breed in this industry. They do marketing right.”

Michael Janda

Senior Creative Director
fox studios

MICHAEL JANDA

Senior Creative Director
Fox Studios

“​​I love working with Adlantica! Their approach to marketing helped to streamline my message so that people could find us more readily and I’ve been able to reach a larger audience. I have been refreshingly happy with this group and what they have been able to deliver. I highly recommend Adlantica to anyone serious about growing their business.”

Dr. Sally Fryer Dietz

Founder and Director
Integrative Pediatric Therapy

Dr. Sally Fryer Dietz

Founder and Director
Integrative Pediatric Therapy

“Adlantica has been invaluable partners in helping us take our advertising strategy to the next level. We didn’t just want an agency that could “execute ad campaigns”. We wanted to work with experts who could maximize ROI for every marketing dollar we spend. We just saw the click-through rate for one of our biggest campaigns increase by 100%. That means more people are engaging with our ads and buying our products thanks to their guidance.”

Tyler Ginn

President
StoryBrand

Tyler Ginn

President
StoryBrand

“What I love about working with Adlantica is their process and approach. Which is basically not guessing what’s right but actually validating everything with research, surveys, and data to come up with what is impactful. We worked on brand messaging, Amazon product listings, and websites, to name a few. And I also loved that they are very responsive and able to work with our internal teams.”

Woojin Kim

CEO
Caseology

Woojin Kim

CEO
Caseology

"I found a gold mine working with Adlantica. They’re expertise in the digital and ad space has helped our team make smart decisions that optimize our brand and see the greatest return on our investment. I trust their team to do what’s best for our business and know that whatever we task them with will be done with excellence. I’m a smarter marketer because of their expertise and I am grateful!"

Koula Callahan

VP of Marketing
David Novak Leadership

Koula Callahan

VP of Marketing
David Novak Leadership

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The Deep is where you can read about transformative business and marketing ideas that shape the world we live in. Take a deep dive into how businesses grow, how consumers behave, and how ideas spread.

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