DiamondBack + Adlantica
Google Ads / Facebook Ads / TikTok Ads
DiamondBack is famous for building the toughest and most rugged truck bed covers in the industry. Due to high inflation and an economic downturn in 2022, sales for new trucks and, therefore, demand for truck bed covers declined drastically. It was during this difficult climate that Adlantica took over DiamondBack’s marketing and advertising.
Chief Sales & Marketing Officer
How We Added Value to DiamondBack Covers
Copy & Creative Testing
Marketing Audience Expansion
Any audience or campaign can start to underperform and lose conversions without advance notice or reason. Adlantica introduced a culture of constantly testing new audiences, campaign types, placements, and bidding strategies so we were always prepared to pivot and maintain healthy performance.
Advanced Campaign Structure
DiamondBack’s Google and Facebook ad campaigns were being limited due to having the most basic and oversimplified setup. We noticed errors that are common even among experienced marketers. When we cleaned up DiamondBack’s accounts, we erased internal competition within campaigns, removed wasted ad spend, and improved overall efficiency.
At the time of writing this report, DiamondBack’s revenue has increased 409% year-over-year with an ROI of 4,113%. We are proud to be DiamondBack’s marketing and advertising agency.